Rosalind M. Gullett, PhD, holds her Doctorate in Social Psychology from NYU, CMS1 from the Court of Master Sommeliers, and Wine Business Certificate from Sonoma State University.
The former CEO of one of the "101 Best Wineries in America" according to the Daily Meal and a "must visit" winery according to the San Francisco Chronicle, Rosalind knows the ins and outs of wine sales and marketing. In three years, she doubled e-commerce sales, grew tasting room revenue by over 25%, and increased wine club membership by 30%, igniting the most profitable era of one winery's over 35 years in business.
A master of local-to-global wine marketing, she loves writing a great sales email. And by great, she means compelling, personal, & effective.
Wineries should be sending at least 5 emails a month to their mailing list. That's right, I said five.
Are you sending your five? Let's pump up your sales and take your brand's voice to 11 – or whatever volume suits your style. Some prefer a light 6. It can be hard to believe with all the spam cluttering your inbox, but people love wine and want your emails. They're waiting to hear from you.
As Featured
on & in
Feedback from My Work
Unscripted and Unsolicited Responses from the Real Stakeholders, Winery Customers & Club Members
I read your letter, and it brought me to tears because my husband and I have been with you since 2005... It was just a wonderful letter, and thank you so much. You'll be hearing from me again because I'll be ordering some more wine during the year before our regular shipment!
- response to ghostwritten letter included with club shipment
We were previously members and stopped our membership for a while. But we're ready to re-join and would like to take advantage of the sale! What do I need to do to re-join?
- reply to sales email campaign
We got our shipment of [wine] after a few delivery mishaps and opened a bottle for dinner this evening. It is lovely, as expected. I wanted to comment on the nice newsy letter that accompanied the wine. It was nice to read the history and see the pictures… So happy to be part of the club now… Thanks for making such lovely wine!!
- feedback from shipment newsletter
Grow Your Winery with Email Marketing
Are you a small or medium-sized winery looking to drive more sales? Email marketing is a powerful and cost-effective tool that can help you achieve your growth goals. By crafting targeted, engaging email campaigns, you can connect with both new and existing customers, build brand loyalty, and ultimately boost your bottom line.
How My Process Works
Let's get creative with your wine marketing.
After completing a series of in-depth interviews with founders and stakeholders, I map your voice, story, and style. Maybe you're a little bit kooky, or maybe you're a bit more demure. My job is to design, write, and sell as you.
See my process.
