Welcome to my website!
In case you don't already know, I'm Rosalind Gullett, PhD. I hold my Doctorate in Social Psychology from New York University, CMS1 from the Court of Master Sommeliers, and Wine Business Certificate from Sonoma State University, and I attended Pomona College for my undergraduate work.
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As the former CEO of one of the "101 Best Wineries in America" according to the Daily Meal and a "must visit" winery according to the San Francisco Chronicle, I know the ins and outs of product research, design, sales, and marketing.​
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But more than any of that, I'm simply a human who loves playing volleyball, writing & reading about far-off worlds, and wandering the hills of San Francisco. Keep on scrolling down if you want to learn more about me and who I am.
As Featured
on & in
Fun Facts about Me
I used to be a competitive volleyball player.
I played indoor volleyball in college, and as an adult, I transitioned to beach volleyball. I've won tournaments while facing off against players ranked at the highest amateur levels. These days, I play more casually and channel that competitive spirit into sales design.
I Love Reading, Writing, & Design
I created this website, and here are other examples of my design work.
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And I Grew up in the Wine Business
I've been taking wine sales calls since I was eight years old.
The only thing that calms me more than a late summer walk down the vines is year-round access to the ocean. That's how I ended up in San Francisco with my partner and my dog, Poe. We're not too far from where my parents grew up, and wine country's a short drive away.
Feedback from My Work
Unscripted and Unsolicited Responses from the Real Stakeholders, Customers & Users
I read your letter, and it brought me to tears because my husband and I have been with you since 2005... It was just a wonderful letter, and thank you so much. You'll be hearing from me again because I'll be ordering some more wine during the year before our regular shipment!
- response to ghostwritten letter included with club shipment
We were previously members and stopped our membership for a while. But we're ready to re-join and would like to take advantage of the sale! What do I need to do to re-join?
- reply to sales email campaign
We got our shipment of [wine] after a few delivery mishaps and opened a bottle for dinner this evening. It is lovely, as expected. I wanted to comment on the nice newsy letter that accompanied the wine. It was nice to read the history and see the pictures… So happy to be part of the club now… Thanks for making such lovely wine!!
- feedback from shipment newsletter
