My Values
Creativity
Community
Excellence
"Genius."
"Dream come true!!"
"THIS IS EXCITING!!!! 🎉🎉🎉🎉"
"Will this be sold in stores? I need some!!"
"Omg! 😱 what in the world? Yes! 🙌🏽"
"I need these 😭😭😍"
- customer responses to new product launch
"I read your letter, and it brought me to tears... It was just a wonderful letter, and thank you so much. You'll be hearing from me again because I'll be ordering some more wine during the year before our regular shipment!"
- customer response to ghostwritten newsletter
"We were previously members and stopped our membership for a while. But we're ready to re-join and would like to take advantage of the sale! What do I need to do to re-join?"
- customer reply to sales email
"We got our shipment of [wine] after a few delivery mishaps and opened a bottle for dinner this evening. It is lovely, as expected. I wanted to comment on the nice newsy letter that accompanied the wine. It was nice to read the history and see the pictures… So happy to be part of the club now… Thanks for making such lovely wine!!"
- customer feedback on materials included with shipment
As Seen on and in










Samples from Past Projects
About Rosalind Gullett
PhD in Social Psychology, Concentration in Quantitative Methods, New York University
Bachelors in Psychology, Minor in Mathematics, Pomona College
Equal parts homebody and adventurer, I love both reading about far off lands and visiting them. The photo accompanying this blurb was taken in New Zealand. If you haven't been, I highly recommend venturing south for a visit! In addition to my imaginary and real travels, I'm an avid beach volleyball player.
Much like my hobbies, my academic and career pursuits are varied.
I have a PhD in Social Psychology from New York University but am also a Certified CMS1 Sommelier. I've been the CEO of one the "101 Best Wineries in America" and once worked in the now much-maligned business of vaccine safety surveillance.
A perfectionist with a demanding eye for human-centered content and design, I know how to balance impact with collaboration.
No matter what the challenge, I'll get results.
