My Values
Innovation
Community
Excellence
"Genius."
"Dream come true!!"
"THIS IS EXCITING!!!! 🎉🎉🎉🎉"
"Will this be sold in stores? I need some!!"
"Omg! 😱 what in the world? Yes! 🙌🏽"
"I need these 😭😭😍"
- customer responses to new product launch
"I read your letter, and it brought me to tears... It was just a wonderful letter, and thank you so much. You'll be hearing from me again because I'll be ordering some more wine during the year before our regular shipment!"
- customer response to ghostwritten newsletter
"We were previously members and stopped our membership for a while. But we're ready to re-join and would like to take advantage of the sale! What do I need to do to re-join?"
- customer reply to sales email
"We got our shipment of [wine] after a few delivery mishaps and opened a bottle for dinner this evening. It is lovely, as expected. I wanted to comment on the nice newsy letter that accompanied the wine. It was nice to read the history and see the pictures… So happy to be part of the club now… Thanks for making such lovely wine!!"
- customer feedback on materials included with shipment
As Seen on and in
Samples from Past Projects
About Rosalind Gullett
PhD in Social Psychology, Concentration in Quantitative Methods, New York University
Bachelors in Psychology, Minor in Mathematics, Pomona College
I'm a forensic-minded executive with a proven track record of turning around underperforming CPG brands and building pre-revenue startup business units. PhD-trained in Social Psychology and quantitative methods, I transformed Vino Noceto from a budget-friendly legacy winery into a premium brand, growing revenue 42% and subscriptions 35%.
Equal parts homebody and adventurer, I love both reading about far off lands and visiting them. The photo accompanying this blurb was taken in New Zealand. In addition to my travels, I'm an avid beach volleyball player and novelist.
Much like my hobbies, my academic and career pursuits are varied.
A perfectionist with a demanding eye for human-centered content and design, I know how to balance impact with collaboration.
No matter what the challenge, I'll get results.
